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Day 1
Starting a blog is as simple as finding a space online to write – and the
time to write.
To start though, you'll need to work through a brief list of steps to create
your space.
Before you even consider your blog though, you have to think about
WHAT you're going to blog about. It’s important to stop and think about
your blog, before starting it because, to be quite honest, without purpose,
blogs are pointless. And this pointlessness will dilute your message
considerably.
So, you need to think about what you're writing and why. Consider your
theme – and then build some keywords around it, because for the first little
while, you should try to include at least some of them in every post. You'll
get archived in all of the right places that way, which will lead valuable
NON COMMENT generated traffic to your blog. You'll also be
commenting on blogs similar to yours and hopefully, generating more
traffic based on the links you leave.
You can choose your topic, keyword, and theme simply by considering
what, in connection to your business you're an expert in. Once you've
looked at that, you can decide whether it’s profitable, or viable to pursue it.
If not, look at a related area that you can cover – your blog should always
relate to your business choices, and give you interested traffic. Having
said that, your blog isn't a free advertising system and nothing more –
you've got to remember that people will be turned off by blatant
advertising.
Choosing your keywords
Keyword Research
Keyword research is relatively simple – you can undertake basic research
at http://www.thetoolman.net/keywordtool/research.php
You can use this to research your general keywords – and check on their

general profitability, if you're using CPM advertising. You might not be –
but most blogs make a residual income from Adsense or similar, and it’s
not something you should overlook, for your long term stratagem. Niche
blogs can earn well.
Once you've found a profitable overall keyword, you'll need to check out
your competition -
http://inventory.overture.com/d/searchinventory/suggestion/
Though considered less effective now – it’s still a good tool for finding
your competition levels. You'll be able to assess your competition –
basically, you're looking for a niche that's either tiny, if it’s narrow, or
large, if it’s broader. Your narrower niches can only support a tiny amount
of blogs – whereas the broader your definition, the more your niche will
support – but the flip side to that, is that you've got more competition.
Once you've worked out your profitability, and competition, you can also
use the keyword search at Overture to evaluate your other keywords (and
get an idea on where to start blogging from).
You can place that information in a spreadsheet for reference – or use
programs like article architect to extend on your research (affiliate link for
article architect)
Once you've made a list of your keywords – and paced them into a spread
sheet, you can take your research a step further. Article architect does it for
you, but if you've not got that piece of software, or a similar one that
researches keywords, you can do it manually.
Open up both Google and Yahoo, and start plugging your keywords into it
– at the top you'll see a listing 1 of (a number) – you can then divide your
'competition' number by the total of your searches (a number) – that will
give you a rating for that keyword – and the keyword with the 'best' ratings
are the ones you'll probably want to focus on.
Article architect does this automatically – highlighting the 'optimum'
keywords – and there are other pieces of software will do the same.
The reason you're doing this is to see where your keywords will have the

best chance of ranking – you'll be able to find the best place to 'position
yourself' this way.
Keep those keywords handy – you'll need them when you start writing
content.
Got your keywords? What do you want to blog about?
Once you've got your keywords, you'll have an idea, at least, of the
profitable areas of your niche that you can take advantage of. You'll be
able to choose an interesting niche – for both you to write in, and your
prospective readers.
You'll find that you can narrow it down pretty easily based on what you've
got on your keyword lists – and what YOU feel like you want to write.
While its important to work out what you want to do with your blog, based
on your view of profitability, it’s also important to remember that working
based on keywords alone is a sure fire way to build an impersonal, and
possibly unmotivated blog for your readers.