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Choosing your platform
There are several major platforms to blog on, but for simplicity's sake,
we're only going to focus on three options: Wordpress (self hosted),
Wordpress (hosted) and Blogger. All three give you strong, steady options
to blog from, and all three are easy to configure – and best of all, all three
should integrate with any structure you've already created or are planning
to create within your business.
You may find, however, that you can't integrate the self hosted Wordpress
with your site, but you should find that you can find a complimentary
template on most good self hosted Wordpress blogs.
Wordpress – self hosted
By far and away, one of the most popular options for anyone that is serious
about their blogging, the self hosted Wordpress option. You can install
your blog anywhere on your site, and its completely within your control,
which means YOU can choose what you'd like to have running – an
important feature if you're looking to add the ability to do things like email
the information to people, or polls. Or your own advertising in some
cases.
By far and away, the easiest way to install Wordpress is via Fantastico –
most cpanel hosts offer both Fantastico and the ability to install up to date
Wordpress. Otherwise, you can find instructions online at http://wordpress.org
You can choose your own themes, your own plugins – and modify it in
any way you see fit.

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